I am going give you an example to prove how Contents helps link Building.
Let us do a search query on Google for term "forum link building" . You can see that competition is around 19,000,000.
Let us take www.earnersblog.com/advanced-forum-link-building/ for example which is listed on 1st page.
URL : www.earnersblog.com/advanced-forum-link-building/
Google Title :Advanced Forum Link Building
Now shall we count backlinks for this site. You can use Check Back Links . I have listed this site under "Link Building Resources".
By using the tool we can see that there are only 217 backlinks available for this site which is very low comparing to other sites.
Now just visit the site and see the contents. You can see that this site is rich with unique contents which helps them to get better rank.
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